Monday, October 22, 2007

ROCKIN' through the desert with Bob Dylan at the wheel (of a '08 Cadillac Escalade)

This just in from the Minneapolis Star-Tribune:
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DYLAN GETS BEHIND THE WHEEL TO SELL ESCALADES
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"Bob Dylan has added Cadillac to his short list of product endorsements.
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"The Minnesota-bred folk/rock icon is featured in a television ad for the 2008 Escalade. The ad starts airing today.
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"The ad features Dylan behind the wheel of a Cadillac driving across a remote desert listening to the XM satellite radio network.
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"Dylan has one line in the commercial: 'What's life without taking a few detours?'
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"Print and online versions of the ad begin running in November. Dylan has previously done ads for Victoria's Secret and iPod. He hosts a show on XM, "Theme Time Radio Hour." The show Wednesday will have a Cadillac theme.
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"In addition to "Cadillac," future episodes this season will be dedicated to themes such as "California," "Dreams," "Fruit," "Something," "Nothing," "Streets," "Parties," "Mail," and "the 2nd Annual Countdown Show." New episodes premiere Wednesdays at 10:00 Central Time on XM's "Deep Tracks" channel."
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Thanks to Dennis Pernu, my editor at Motorbooks, for forwarding me story, which likely goes out on the wire today. He added, "strange times we live in." Indeed.

4 comments:

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