Saturday, March 08, 2008

a ROCKIN' great Deep Purple song from '68 for the new '08 Jaguar XF

(above and several below: scenes from "Hush," the new Jaguar XF commercial




(above and two below) sleek, swift, and sexy, so sayeth the commercial

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"I got a certain little girl, she's on my mind
No doubt about it, she looks so fine
She's the best girl that I ever had
Sometimes she's going to make me feel so bad
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"Hush, hush, thought I heard her calling my name now
Hush, hush, she broke my heart but I love her just the same now
Husth, hush, thought I heard her calling my name now
Hush, hush, I need your love and I'm not to blame now
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"Na na na na na na na na na na na"
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from http://clipblast.com/clip/4078676421 . . . "As "Hush" by Deep Purple plays different shots of a man driving his new Jaguar XF to pick up his beautiful date are shown with him taking her out for a drive and to dance."
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from http://www.splendad.com/ads/show/1980-Jaguar-Hush . . . "Cutting between scenes quickly, the commercial shows a guy driving a Jaguar, dancing with a woman, and closeups of the car."
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from http://www.thehighwaystar.com/thsblog/2008/02/06_hush-in-jaguar-commercial/ . . . "The new Jaguar XF TV commercial in the UK has the '68 version of "Hush" as its soundtrack."
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from http://www.autoblog.com/2008/02/09/video-new-jaguar-xf-spot/ . . . "The Jaguar XK may have been the subject of the aptly-named "Gorgeous" campaign, but the four-door XF is set to take its turn in the limelight. Since it's due to hit dealer showrooms on March 1, the first TV commercials are invading both our airwaves and YouTube, as evidenced by the .30 second spot after the jump. Jaguar's marketing hired guns opted for the typical fast cuts of sex on wheels mixed with good-looking people getting frisky over a soundtrack of "Hush" (Deep Purple's version). Good stuff. Let's hope it helps folks remember Jaguar's not dead.
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from http://www.worldcarfans.com/9080210.001/new-jaguar-xf-tv-spot . . . "This commercial comes amidst the anticipation over Tata's takeover of Jaguar and Land Rover, mainly to rebuild the British automaker's legendary image. It shows various exterior and interior perspectives of the car accompanied by plenty of hot driving scenes; and not forgetting a few intense scenes of people that flow pleasingly with the music."
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from http://www.bravewords.com/news/82842 . . . ""Hush" is a song written by country music artist Joe South for Billy Joe Royal ("Down in the Boondocks"). Deep Purple's version appeared on the SHADES OF DEEP PURPLE album and was their first hit in September, 1968 (peaking at #4 in the US). The band later re-recorded the song in 1988 to celebrate their 20th anniversary, this time with Ian Gillan on vocals and Roger Glover on bass."
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from http://www.themotorreport.com.au/3654/2008-jaguar-xf-tv-commercial/ . . . "Despite Ford's pending sale of Jaguar to India's Tata, it's business as usual over at Jaguar and the "Hush" commercial preceded the XF's expected sales release on the 1st of March. The pipes and slippers have been tossed and the new XF is shown in a hipper, slicker dare I say it younger light . . . I think it just might work."
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and from comments on YouTube to the commercial's airing:
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(carfanatic552) "YEAH JAGUAR!!! The cat is back and ready to hunt the German prey!"
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(farabirrahman1) "That's more like it. The style and ultra coolness that we have always come to associate with Jaguar has been captured beautifully in this ad."
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(moneyshop16) "This is the best-looking Jag ever made!!! But the song messed up the class of this car--they should have had more serious music than a stupid prik sayin' HUSH!!!"
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(xshmayox) "Great car, cool song."
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(cvmjm) "The song is completely appropriate. The car is aimed at the baby boomers that have the damn money to buy it. Shut up about [the song being old]. Phenomenal marketing for Jaguar, great commercial."
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(SmilingMorning) "The girl [in the commercial] is the trick. The song is for the car. Nice advert."
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(Christophilees) "I'd be extremely surprised if this car doesn't sell like hot cakes! It's brilliant and I'm very relieved that Jag has finally got rid of its old marketing director for those ridiculous "Gorgeous" campaigns. I thought the last ad [in that series] was promoting perfume--there was no focus on the car! Forget the song being from 1968, it fits brilliantly. This ad will sell this car!"
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(Liquidicity) "I love the end with "this . . . is . . . the . . . new . . . Jaguar" Boom!"
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(rickinuk35) "Well guys at Jag, this is one of the best adverts on tv, ten out of ten, the car looks fab, don't think you will have any probs selling it. But, I keep thinking it looks a bit like the Bentley GT."
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(Chambers116) "Jaguar is once again sexy with its cars!!!"
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(Jack) "Well, as someone who is directly responsible for turning these artists into capitalist whores (including one of my all-time favorites) you have to admit it's pretty amazing what commercials have done for small, folky artists who don't sell records (ie. Apple's use of Yael Naim, who is now huge). My 12 year old son's iPod is filled with songs from Guitar Hero. Rock & roll radio is dead. This is the future."
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(Edmund) "I like "Hush" and I like Jaguar. Merged together like this, it's dessert for my soul.
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(Joanna) "A very tasteful advertisement. I wish I could afford a Jaguar. But of course I can afford "Hush."
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(Marcelo Soares) "Car ads with Deep Purple songs are becoming a staple in Brazil also, but with cover versions. Recently they did one with "Highway Star" and another one with "Burn."
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(Morten Overgaard) "High class on both the audio and video! Deep Purple was revealed on to me in 1982 by my 11-year-older brother-in-law and by every year and every concert the whole thing just grows on one. The aim must be to obtain a Jaguar and to get DP to play at one's private party."
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Joe South, in writing "Hush" for Billy Joe Royal, cited the gospel song "Hush, Somebody's Calling My Name" (a minor hit for Bobby Darin in 1960) as an influence. Royal's version was recorded in October, 1967 and reached #52 on the US charts. Information on Wikipedia also notes that the wordless vocal chorus song between the instrumental passages references The Beatles' "A Day in the Life" from SGT. PEPPER'S. In addition, the wiki observes that "a common practive at the time was for bands around the world to cover American songs and release them as singles before the originals became widely known in other countries. "Hush" was no exception, and cover versions appeared in the UK, Australia, Italy, and Denmark. Deep Purple's 1968 version was itself covered by Thin Lizzy (as Funky Junction) on their TRIBUTE TO DEEP PURPLE album in 1973. Oh, and the rock band Killdozer covered the original Billy Joe Royal version in 1989.
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In 1968, Deep Purple had these musicians: Rod Evans (lead vocals); Ritchie Blackmore (guitar); Jon Lord (organ and backing vocals); Nick Simper (bass and backing vocals); and Ian Paice (drums). Evans would be replaced later by Ian Gillan and Simper by Roger Glover. Simper's claims to fame (apart from being in DP) were that he had been in Johnny Kidd & The Pirates and had been in the car crash that killed Kidd. He also was in Screaming Lord Sutch's The Savages, where he played with Blackmore. At the time their version of "Hush" came out. Deep Purple was booked to support Cream on their GOODBYE tour.
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Deep Purple, (hailing from Hertfordshire) are regarded, along with Led Zeppelin and Black Sabbath, as one of the pioneers of heavy metal and modern hard rock. They were once listed by the Guinness Book of World Records as the world's loudest band at 117 decibels. The heavy metal band Manowar most recently reclaimed the title at 129.5 decibels in 1994, in Hanover, but Guinness no longer recognizes the record because it doesn't want to encourage ear damage.
The Who were the last band so-listed, at 126 decibels, measures at a distance of 32 meters from the speakers at a concert at Charlton Athletic Football Ground on May 31, 1976. Other previous record holders included KISS and the Rolling Stones. Currently, Metallica has styled itself as "the loudest band in the world."
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Jaguar also used musicians Fujiya & Miyagi's "Collarbone" to promote their 2007 line; and in 2006 Spoon's song "I Turned My Camera On" was so employed. Jaguar previously used bands and musicians for major television commercials, including Massive Attack (2006), Moby (2003), Chris Isaak (2001), and Sting (2000).

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