The Hoff made a music comeback at the end of '06, although until recently it wasn't noticed in America. Here's the word from Sony BMG/Australia which got things started stateside:
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"It's 'Hofficial!' Your favorite cult icon wants to take you home! The one and only David Hasselhoff of Bay Watch and Knight Rider fame returns with a cover of the 1975 [Australian] classic "Jump in My Car," and it's a doozy. Recorded in Sydney last year [2005], the Ted Mulry Gang tune has been re-vamped with full Hoff gusto and this music video promises to rock the socks off all his fans."
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In "Jump in My Car," getting big laughs currently on youTube, Hasselhoff again demonstrates his sense of humor and penchant for self-parody. The song apes his performance as Michael Knight in Knight Rider. The car in the video is a black Pontiac Trans Am with a pulsing LED-configured dashboard and an interior similar to that of the television show's K.I.T.T. car (except for the passenger seat now being on the left), including an aptly-timed use of K.I.T.T.'s famed ejection mechanism.
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The video skit involves The Hoff checking out the local talent, then asking one of three girls to 'jump in his car' to take her home. The girl initially demurs, then gets in 'so long as he behaves himself.' But, she tells him that she lives down south 'about 84 miles' and that sets Hasselhoff . . . off. When she refuses to leave the car, he trips the ejector switch and off she goes through the roof.
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In the summer of 2006, anonymous fans of Hasselhoff in the UK launched a tongue-in-cheek website seeking to get The Hoff to number one on the singles charts via a re-release of his 1989 European hit "Looking for Freedom." When "Jump in My Car" debuted in September, the fans re-focused their attention on the new song. Tens of thousands responded, and Hasselhoff gained his highest-ever UK chart entry (#3) on October 8.
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One of the most popular action shows of the early '80s [debuting in 1982], Knight Rider developed a devoted following because of its high-tech premise. Hasselhoff played across from K.I.T.T., an indestructable car with numerous special functions including artificial intelligence. The two roamed the US righting wrongs and stopping improbable criminal plots. Riding the wave of the show's popularity, Hasselhoff released a debut album, "Night Rocker," in 1984 and since then has had huge international appeal as a singer.
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"Everything David Hasselhoff does is in the league of the old Godzilla films," wrote one fan on an Internet blog. "His acting work is fantastically cheesy but also bloody brilliant. It's like a train wreck, 'cause you can't help staring at it."
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side note about the Sony BMG/Australia press release. The phrase "it's a doozy" refers to the celebrated American marque, Duesenberg.
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