Tuesday, November 28, 2006
ROCKIN' the front table at Borders
Today I checked in at Borders Books & Music in Emeryville, CA, next to the big Public Market, to see how ROCKIN' was doing. The staff put the book right up front! What a great feeling!
Authors anxiously wait to see where their book is placed. It's natural. You spend two and a half years on a project (as I did with this one) and you hope against hope that your work will be recognized. Now, in truth, all my books have been bestsellers, and the folks in Emeryville remembered that. ART OF MODERN ROCK was a huge performer for Borders. Now, to keep that prominent place in the store, ROCKIN' has to perform too. Gotta think, cars and rock & roll--that oughta work even better than rock posters.
I'll say this: with cover art as striking as Darrell Mayabb's illustration, it's hard to imagine red-blooded car guys not being attracted--"hey, what's that all about??" And, just as likely, there'll be women who respond in kind or instantly think, "I know someone who just HAS to have THAT!"
It's an exciting time. The book's on the big table.